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Sanrio's mischievous punk-rock rabbit mascot, Kuromi, is at last taking center stage this Halloween. To mark the 20th anniversary since Kuromi entered the Hello Kitty and Friends family, Sanrio has teamed up with Roblox, Crocs, Hot Topic, and Liquid Death for extensive festivities both online and offline.

New Gaming Adventure: The Mansion of Mischief

Starting today, players can access a brand-new online minigame called Kuromi's Mischief Mansion, which is located inside the existing Hello Kitty Café Tycoon experience. This release kicks off an intended a yearly spooky season event dedicated to the character. A spokesperson called it the brand's biggest and most elaborate online project to date.

Regarding the gameplay, Mischief Mansion is a twist on the classic hiding game. Players take on one of two roles: those hiding disguise themselves as haunted objects, while seekers assume the role of Kuromi attempting to locate those in hiding. Through participation, users can collect special currency to redeem exclusive decor items in My Hello Kitty Café, along with limited-time surprises and free items.

It's exciting to partner with our partners to honor Kuromi with this special product line. With our Approved Merchandise (“AMP”) program, fans everywhere can join the festivities both on- and off-platform and we know everyone will enjoy what happens in the Mischief Mansion on Roblox now.

Physical Events in Hot Topic Stores

This spooky Halloween chaos is also spilling over into the real world. This month, more than 600 retail locations will be transformed with a purple color palette into real-life versions of Kuromi's Mischief Mansion from Sept. 29 until Oct. 19. They will offer an assortment of exclusive Kuromi items from cozy hoodies to keychains. Purchases includes a card to unlock a digital item within the game. The collection will be available in Hot Topic stores starting Oct. 2.

Southern California enthusiasts take heed: A specific main location in California will also host a themed temporary event featuring photo spots, social media-ready experiences, plus the opportunity to meet Kuromi in person on Oct. 4 in the afternoon.

Additional Collaborations and Liquid Death

For those craving even more adorable Kuromi gear, the brand is also collaborating with another partner for a capsule collection featuring an exclusive jacket and t-shirt. These items launches at BoxLunch's 280 retail locations and at online stores in mid-October.

Comfy Footwear for Enthusiasts

Lastly, Sanrio has something for all fans of comfortable footwear. Kuromi-themed Crocs in adult and kids sizes are launching exclusively on the official website starting Oct. 1. Plus, players can obtain a limited-edition pair of in-game Crocs for their avatar during the Roblox activation.

A Look Back on Kuromi's History

Kuromi made her first appearance in Sanrio's 2005 anime, Onegai My Melody. Recently, she starred alongside her long-time frenemy My Melody in Netflix's stop-motion anime My Melody and Kuromi.