Walmart Enforces Purchase Limits on Pokémon TCG Products
In a significant move, Walmart has started enforcing strict limits on how many Pokémon trading card items customers can acquire during a single visit. This policy was activated starting November 5th, based on a company memo shared with employees.
Addressing Scalper Activity
While not officially confirmed by Walmart, numerous sources suggest this decision was prompted by a viral TikTok video that showed a customer buying a massive amount of Pokémon card products at a checkout counter. The employee featured in the video faced widespread backlash for permitting the large-scale transaction to proceed.
Policy Details and Potential Loopholes
The new restriction specifies that shoppers may only buy up to five trading card packs or boxes per store visit. Yet, the language has raised questions due to its lack of clarity. Precisely what qualifies as a "box" is not defined, and if someone could still purchase five premium Elite Trainer Boxes is uncertain.
Moreover, because the restriction is tied to individual trips, theoretically a determined scalper could return repeatedly—buying five items each time—to accumulate large quantities over several hours.
The Reseller Crisis
For the average collector, this approach might seem excessive, but for scalpers, it's standard practice. Over the past few seasons, scalpers have significantly added to widespread shortages of Pokémon cards, driven by the TCG's growing fame.
Certain buyers seek to resell sealed items at a markup, while others search for rare cards that can fetch extraordinary prices. As an example, the Mega Lucario ex card from the latest set has been listed for over $800 on various platforms.
Looking Ahead
This policy change aligns with the imminent release of the latest Pokémon expansion, coming on November 14th. Early listings indicate chase cards like the Mega Charizard X Ex being offered for nearly $1,500, highlighting the persistent interest and likely scalper target.
With any luck, the retail limits will curb mass buying and increase access for true fans and casual players alike.
